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, Ltd. Hiraki Co., Ltd. is a company with over 100 years of history that has gained a lot of support, especially from housewives, for its surprisingly low prices, such as kids' sneakers for 180 yen and women's sneakers for 680 yen. Since they had focused on web promotions to acquire new customers and had seen results, the next step was to strengthen their efforts in CRM in order to encourage repeat business from existing customers.


Up until then, their CRM efforts had consisted only uruguay telegram database of mass email distribution, but they introduced the CRM system "Synergy!" and implemented one-to-one emails such as abandoned cart emails and emails encouraging customers to open catalogs. By implementing such CRM strategies and measures, orders triggered by emails have doubled in busy months compared to last year. Specifically , they implemented 11 types of one-to-one emails from about 20 different ideas, taking into consideration the impact on resources and results.


Here, we will introduce the following three points. Repeat purchase promotion email Abandoned cart email Catalogue opening promotion email ・Repurchase promotion email First, we conducted a purchasing analysis to understand our customers, and found that many people repurchase within two weeks of purchase. This tendency is particularly strong for women's sneakers, and since this is the timing once the product arrives and is tried on, we sent a One to One email to customers who purchased women's sneakers for the first time four days after the purchase date, encouraging them to repurchase.