Google Adslaunches several new featuresholiday season, which will help marketers and businesses gain more insights to shape campaigns and bidding strategies. What's changed?
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Google Ads has added bid changes to improve performance, expand access to top search results, and reduce time to adapt to local inventory ads.
New Google Ads features include:
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Improved statistics. Google Ads updates the product page to include additional information about product issues, such as lack of assortment, information about channels and high target bids (ROAS), and missing information in the feed. This will help you better understand the performance of categories, brands, and product types.
Google Ads News
Source: Google Ads
Local inventory ads update . The service reduces the average adaptation time for local inventory ads, and also introduced a new local store ad format that allows you to showcase your brand to potential customers. It combines local product channel inventory data with images and information from your company profile.
New A/B Experiments - This feature is currently available for standard delivery campaigns, but will be rolling out to search campaigns soon.
Expanded access to top search placement : Google Ads introduced a new interactive ad format that shows business information, such as opening hours, and encourages customers who have shown local intent (such as searching for “near me”) to take the right action (such as “call” or “get directions”).
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