How to Get Ahead of Your Competitors in Search Engines: SEO Trends for 2023

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As one of the options - this is roughly how micro-markup works now. When there is some text or visual element, and we inform the search engine that this is, for example, a phone number. In fact, micro-markup is a technical traction, because the user does not see its code, it is available only to the search engine. For it, we optimize some part of the site. Perhaps something similar will continue for SEO-optimization of the site for AI. When we indicate which elements of the site or text are intended for what and simplify the interaction of these AI technologies with the information published on our jiangsu cell phone number list site. With the help of such technical things, we will help it take information from us more easily. And if it is easier for it to take this information, accordingly, perhaps this will affect the fact that in its answers it will more often use us as a source.

Therefore, there is 100% no need to be afraid and think that these technologies will come and SEOs can quit. No, it will simply be necessary to optimize your work for the requirements that will be relevant today .”

What changes are really coming to SEO and how it will transform – only time will tell. But we must understand that AI is not just a starting point. Artificial intelligence can really be an assistant for SEO specialists. Chat-GPT, for example, is already doing this. What is the use of AI for SEO?

Ivan BondarchukAnd van Bondaruk, Middle SEO-specialist at Webpromo

"This is not a panacea, but a tool that optimizes processes. For example, let's imagine the goal is to move things from point A to point B. We can do this on our own, on foot, but it takes a long time. It is easier to do this if you have a car, because it is faster and you can move more things, etc.

So, the same Chat-GPT is a machine, thanks to which we can simplify some processes. For example, I need to write an article for an external resource. I can not write the article from scratch, but ask Chat-GPT to write it, and only then remake it into high-quality content, changing the wording, structure, replacing some paragraphs, adding. Does AI cover the issues of writing high-quality content for me? No, but editing a finished article is much faster, easier and cheaper than writing it from scratch.

Another example, writing meta tags. Again, writing them from scratch is more difficult than editing ready-made versions. Therefore, you can ask AI to write MT, even optimize them for keys, but after that, just go through these MT manually, correcting errors, changing or rewriting something.

The same goes for a lot of other processes. AI won't do the job for me well, but it will help me do it faster. With AI, I can write MT for 60-80 pages in an hour, while without it, this process would take almost twice as long.

Therefore, this tool should not be used as a full-fledged replacement for human work, but only as an assistant that allows you to significantly speed up certain processes.”

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Ivan BondarchukAnd van Bondaruk, Middle SEO-specialist at Webpromo

"This is neither good nor bad. It just is. Any tool can be both harmful and beneficial, depending on who is using it and in what hands. These are simply new realities that need to be adapted to, given that this tool allows you to optimize certain processes and increase the efficiency of 1 hour of work. It makes no sense to ignore it."

Specifically about the advantages and disadvantages of AI as a component of website ranking in search results:

Ivan NagornyAnd van Nagorny, Team Lead at Webpromo

“There are certainly some advantages here. If you do occupy the position with the highest trust, your information will be immediately provided to a huge number of the audience. However, there are disadvantages here for the second, third, fourth and other positions, because essentially they will not receive anything. That is, their information will not be used, because the issuance will be made only from one source that has the greatest credit of trust. The second, third, fourth, fifth site in ranking here do not participate by default. True, perhaps these will be some aggregated answers from several sources, then yes, they have a chance. But in general, the focus will shift to obtaining the highest level of trust . Search engine optimization, in essence, will be sharpened for this framework.

Another nuance is e-commerce optimization. This area will most likely be integrated last, because in fact there are a lot of pitfalls here. The least problems will be with payment, because I don’t see a big problem adding Google or Apple Pay to this entire technology and simply paying for an order using it. As an example, when a user creates a request with phrases like “buy me a toothbrush”, it and the bot will most likely move on to the stage of choosing a specific product. Let’s say you’ve reached the point where it will be a Philips Sonicare toothbrush. A certain model, and then it will either offer (as in the case of the informational site) to order from the most popular, most trusted resource in the opinion of this technology, and the AI ​​will make the entire order for you (fill out the form, pay, because it already has a card). So user interaction will be minimized. So all traffic, all orders will be aggregated by the most trusted resource, most likely, it will be a marketplace like Amazon. And smaller sites will be left either with nothing, or only for queries like “buy from this supplier” or “buy from this online store.”

Although now the situation in this niche is somewhat different. Small online stores can quite successfully compete for a purchase, but if these are not ultra-high-frequency queries. For example, with a query “buy a sofa”, conditionally, a new online furniture store is unlikely to be competitive until it gains the weight of a link trust, etc. But on filters - “buy a sofa of this model” or “buy a sofa of this color”, it can quite optimize itself to the maximum, focus on such values. Consequently, pages of such point queries can be optimized to the maximum, perfectly pass through organic search results and bypass domains that are much older and more trusted than it. Such development in the order with the help of AI, most likely, is simply absent or will be in some incomprehensible form.”

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What are the pros and cons of using AI as a tool for page content and SEO optimization?

Artem KolomietsA Rtem Kolomiets, Head of SEO at Webpromo

“If we talk about SEO, then, for example, Chat GPT cannot replace a chat with real people. If the text is written by a copywriter, then it will a priori be better than one written by AI. In addition, texts written by AI are checked for humanity. That is, there are services that allow you to see whether the text was really created by AI, whether it was written by a person. And texts written by people are better - the search engine responds better to them. This way, you can get higher positions in search results.

However, in some cases, AI services can still be used to fill pages with content. When the niche is too low, there are no big competitors, or when the text written for the page is not involved in ranking, or this page is not interesting for the search engine for ranking. For example, text for the page "about the company" or "delivery", "payment" or some USP that people are not really looking for, but you just need to generate or add some interesting content that can trigger people.