Common Mistakes of Free Online Advertising

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Completing work on advertising immediately after its launch

It is necessary to evaluate the effectiveness of the methods of advertising on the Internet - this will save a lot of time and effort in the future. Using several platforms for advertising on ameriplan email leads the Internet for free, track views and clicks on links.

Free Internet Advertising

In addition, it is worth asking current customers how they found your company and how they would rate the ads they used to find you. Finding out their opinion directly from customers is another way to increase the effectiveness of free online advertising.

Incomplete or redundant information in the advertisement

You need to find the optimal balance between brevity and conciseness, on the one hand, and sufficient information content, on the other. Finding such a balance can be quite difficult, as evidenced by the frequency of this mistake made by advertisers.

You can avoid it by turning to professional copywriters for services, but there can be no talk of free advertising on the Internet - a good text costs good money. How can you save money in this case?

Here are some tips:

Eliminate the commanding tone from your ads, use soft motivation.

List in plain language all the advantages of your offer that your competitors do not have.

Use more numbers to clearly illustrate the facts.

First, inform the client about discounts and promotions.

Don't make the customer search for your contact information, it should be displayed in one place and in full.

The ad text should be easy to read, and the design should be attractive and not repulsive.

Using famous successful people in free advertising

Many people may find it attractive to have a picture of a celebrity or to mention them in the text of a free ad.

In addition, using other people's images is fraught with copyright infringement, which entails certain consequences.

Almost free advertising on the Internet and without registration
We have figured out how to place free advertising on the Internet. It is clear that the effect of such methods will be much more modest than the results of paid events. Therefore, it is worth looking for some kind of compromise between conditional free of charge, stable efficiency and controllability.

There are such options, and although they cost money, the advertising costs will in any case be much lower than the cost of professional advertising agencies. Many newcomers to business start their advertising campaigns precisely thanks to these methods.

Landing page + YAN/KMS

Everyone knows about contextual advertising. Despite its flexibility and customizability, this advertising channel will require serious investments to achieve tangible results. Therefore, it is better to pay attention to the combination of the Yandex advertising network and the Google contextual media network.

Clients obtained through these networks are several times cheaper, and you will have to pay for clicks on the advertising link, and not for views by the target audience.

The gist is as follows. Internet advertising is launched through these search engines, which will be shown on thousands of Google and Yandex partner sites. These include popular social networks - VKontakte and Odnoklassniki.

Important! By correctly linking a selling one-page site (landing page) to configured advertising in advertising networks, you can achieve truly impressive results. Don't forget to track the key indicators of the site: we have already written in detail about how to calculate conversion .

Social media groups + targeted advertising

Using targeted advertising to promote your group on social networks is another important advertising channel. It is noteworthy that you do not need your own website for this method. Its functions are performed by a group on networks, for example, VKontakte or Odnoklassniki. You will have no restrictions for achieving the widest possible audience reach.