Podcasting in marketing is an additional promotion tool, native advertising. During the conversation, speakers mention the company's products, tell stories with application examples and real-life cases that work flawlessly for the consumer.
Types of podcasts that are suitable as a marketing tool:
● Branded podcast
Requires searching for and developing a unique format that will distinguish you from competitors. Can replace brand media or act as a supplement to the content of existing platforms. News and trends, special events, etc. A striking example is the podcast of the founder of the VIVA LA VIKA brand, in which V. Moldavskaya promotes women's entrepreneurship and shares her experience. Additional contact through the podcast platform makes listeners potential consumers of the brand.
Podcasts and their benefits for business
● Partner podcasts
A format that allows cross-promotion: the company's uk telegram data experts come to other podcasters with related topics and make a joint project. In this way, the partner audience will be able to learn about your brand, and you will receive additional traffic to the site. For example, a partner podcast from Forbes and X5Group. In each broadcast, the invited speaker talks about the professions of the future. It is not difficult to guess that the experts are often IT specialists, architects and innovators.
Podcasts and their benefits for business
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Suitable in cases where the company does not have its own podcast or is looking for contractors to create an advertising audio project. In podcasts, the audience is more loyal to advertising due to its intrusiveness. Together with opinion leaders to whom the audience listens, this will become an effective link for attracting leads. For example, the Yasno service often appears in the content of Russian podcasters. Unobtrusive advertising fits laconically into the speech of the speakers. Native advertising can be discreetly encountered in the Dnative podcast, in the speech of A. Tkachuk.
Podcasts and their benefits for business
Let's look at the options for promoting podcasts
One of the main rules in working with podcasts is regularity. By adhering to the planned frequency of releases, the company will be active in the information field, flashing in users' feeds. Pay attention to the possible platforms for the company's presence with a podcast: