YouTube Advertising_Unskippable Preroll

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Unskippable preroll
Such videos are called "Bumper Ads" in the Adwords interface. These ads can appear at the beginning, middle, or end of YouTube videos, as well as on the content network.

You can't opt ​​out of watching such video ads. They last a maximum of 6 seconds (compare with TrueView video ads, where you can't skip 5 seconds). The difference from the previous tool is in the payment method - for every thousand impressions (according to the CPM model).

When you start creating a new video campaign in business opportunity seekers email list Adwords, you need to select the desired radio button to set up the display of such ads.


If you are interested in non-skippable pre-rolls of 15-20 seconds, you can find the relevant information in the English-language YouTube Help. However, among the AdWords advertiser support materials, we could not find information about whether such pre-rolls are currently in effect and how to set them up.

True Video Discovery
The difference from TrueView In-Stream is that these ads are banners with video previews on different YouTube pages and sites of the contextual display network. In the case of YouTube, video ads of this format appear on the search page before other videos, as an overlay during viewing, and on the video viewing page among recommended videos.

Advertising on YouTube_True Video Discovery

Each click on the ad, which takes the user to the video viewing page, is paid for. It is not necessary to play the video itself, since the user consciously opens the link with the video title. The price for such a transition is similar to the cost of viewing In-Stream advertising and is 1-2 rubles excluding VAT.

By creating a video ad on YouTube using this service, the channel owner pursues the same goals as when generating contextual advertising - attracting the attention of the target audience and stimulating them to click. The text of the ad should contain information about why the user should watch the video and what they will get from it. It would be a good idea to use contextual targeting by keywords that match the plot of the video ad on YouTube, and add interactive tools - tips and annotations.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Mobile App Advertising
This is the second most popular type of video campaign on YouTube. The app ad is placed as a banner below the video and plays only on mobile devices.

TrueView Shopping
Setting up this type of video campaign involves combining an Adwords account and a data feed from Google Merchant Center. First, go to the Adwords interface and select the "Video" type. The price of each user interaction with YouTube advertising (view or click) is about 1-5 rubles. The rate is adjusted if it is necessary to change the target audience coverage.

Advertising on YouTube_TrueView Shopping

It is noteworthy that the source of video content in this case can only be links to a video uploaded to YouTube. The video can be of any format, the main thing is to link it to an Adwords account in order to use advanced analytics and the ability to insert interactive elements.