Types of Internet Advertising

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Contextual advertising
The name suggests the essence of this marketing tool: it links a commercial offer to the topic of content viewed or searched for by a potential client .

This Internet marketing tool is very buy weight loss leads popular. It is highly effective, since it is impossible to ignore contextual advertising due to the impossibility of its removal without using special services designed to block advertising.

To determine whether commercial information corresponds to the content of the resource , it is necessary to use the principle of keywords that search engines focus on. Contextual advertising is the main source of income for the largest search engines in RuNet - Google and Yandex. They can place advertising directly in the search results, so it is seen by thousands and millions of interested consumers.

Recommended articles on this topic:
32 Ways to Attract Clients: Proven and Unconventional

Social Media Advertising Efficiency: Indicators and Evaluation Stages

Dynamic Remarketing, or How to Bring a Client Back to Your Website

Yandex.Direct

Yandex.Direct is a tool that allows you to place contextual advertising in Yandex and on resources participating in the advertising network. The tool is highly effective.

By placing ads in Yandex.Direct, you can promote a product on the Internet. You will have to pay for this, but not for displaying the ad, but for clicking on the link. This is what determines the high efficiency of advertising: it is shown not to everyone, but only to interested consumers.

Google Adwords

A system in the Google search engine similar to Yandex.Direct. This advertising method helps to increase sales and attract the target audience.

At the same time, the advertiser has a choice of placement of the commercial offer and the amount of funds allocated for advertising.

In addition, the customer can independently determine the effectiveness of online advertising and the target segment of users.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

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Commercial information is placed directly next to content of similar subject matter. Users who are interested in the offer follow the link to the site, becoming potential clients.

For example, you have a workshop for repairing inflatable pools in the capital. It is possible to set up advertising in such a way that ads will be seen only by those site visitors who live in Moscow and the Moscow region. Reading content about vacations in the country (or looking for offers for repairing pools), residents of the capital region will see your ad, click on ads, call the specified phone numbers.

Banner advertising
Banners are animated or graphic images that, when clicked, direct the visitor to the advertiser's page.

The use of banners is relevant when creating image advertising, since even without clicking on the link, a person remembers the logo, name of the company or brand.

Marketing is aimed at making a company's brand or symbols recognizable.

The effect of banner advertising (another name for it is "media") begins after a certain number of impressions. That is, banners are effective on sites with high traffic.

Interactive banner advertising is currently gaining popularity in marketing. It involves the visitor performing a certain action. This could be solving a logical (or arithmetic) problem, or fighting a "villain". The format of such banners is flash. They are highly effective in promoting games and other entertainment.