We’ll cover the basics of creating successful, long-lasting sponsorships for your grassroots club.
So far in the series, sponsorship expert Mark Cornish has explored the differences between a sponsor and a donor, how to best showcase your membership profile to potential sponsors, and what assets you can offer to raise more revenue for your club.
In this article, he addresses the next stage in the spain rcs data process: who to approach about a potential sponsorship, and how to approach them. Alternatively, download our free sponsorship ebook here.
Who can I approach to sponsor my grassroots club?
Within your local community, there is a multitude of sponsorship opportunities – ranging from small restaurants and shops to large corporations. Who you should approach can be split into two key groups; those within your immediate reach, and those outside of your immediate reach.
Let’s explore the kinds of people and organisations in each of these groups.
Sponsors within your immediate reach
The first people you should contact about a potential sponsorship are those you are already familiar with, as they will be most invested in your club’s success.