knowing the customer's geographic location

[nusaiba127]

It means integration, combining different sales channels (online and offline channels, social networks, mobile applications and physical stores) into a single whole to create a holistic customer experience.

With deep analytics, you can build a channel connection:, the device they use, and the access channel, you can understand what message to send.

Additionally, using this trend will give you insight into where your customer is in the sales process, allowing you to optimize communications, improve customer experience, and increase engagement.

Interactivity
Stripo research shows that implementing senegal consumer email list gamification into email content can lead to a 2.5x increase in conversion, a 15% increase in average order value, and, as a result, a 300% increase in revenue.

Gamification is especially effective in educational content – ​​performance indicators can be improved by as much as 90%.

Game mechanics worth using in your emails include:

quizzes, surveys, feedback collection and tests;
GIFs and infographics;
game elements and scratch cards;
interactive buttons that change color when hovered over;
using AMP technology in writing.
Of course, this direction has many advantages: increased reading time, the possibility of automation and personalization, improved deliverability and customer experience in general.

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Image from the author's archive

Useful material:
Gamification: What is it and why does business need it?