For example, social refinement, glamour, desire, attitude and performance among others, which are immediately perceived by those who see them during use, be it a sports shoe, a watch, a new car or a cell phone. Now the characteristics of the brands are added to the user.
In multi-screen environments segmented by users' personal choices, the difficulty in communication is not in reach, but in the speed of convincing that a product or service is relevant to that audience.
It's All About Social
Social proof, social sales and content for engagement, brand archetypes and architecture, personas… all designed to create and continue conversations in micro-moments, between the public and brands. In other words, guiding the lead through the conversion funnel.
Behavioral shifts and engagement continue to grow paraguay whatsapp data in diversity and depth, all aligned with the worldview and interests of tribes, niches, micromarkets, and beyond.
Whether through participation in communities, lists or discussion groups, consumption habits, affinities and anything else that makes sense to those looking for their peers.
In fact, they seek interaction with those who understand them and reinforce their social, political and personal positioning.
An important concept in Branding deals with the process of appropriating external characteristics that result from consumption.
This is when customers borrow personality attributes from brands (e.g. refinement, glamour, desire, attitude and performance, among others), which are immediately perceived by the user by those who see them during use, whether it is a sports shoe, a watch, a car or a cell phone.
Now the characteristics of the marks are added to the person.
Check out this exclusive article on how Consumer Behavior is everything , understand how to have relevant communication.
Imagine that you are not a physically active person, but one day you decide to buy sportswear to help you change your lifestyle, even if it is (starting) with your clothes.
In a short time, your social group will start to see you using the products and you will immediately begin to notice the “impacts of your new” person, of the message that you are now communicating to others, without saying a single word. Your image arrives first .
For those who don't know you, the perception will be that you are a dynamic, active and energetic person, which feeds back into your personal positioning and discourse. This applies to any aspect you wish to build or adjust.
If you want to be seen as an intellectual, start reading, be seen with books in your office, post opinions about books, photos and so on. Never forget that the image also needs to be supported by actions, ok? This will give you even more credibility. There is a saying that goes, to be one, act as if you were one.
Now that you know how to change your personal image and the perception of others, how about promoting this new lifestyle, achievements and accomplishments?
It is at this exact moment that you stop being a happy consumer and become a media outlet.
Sharing your consumer experiences (social proof) is what matters most to brands, as it drives visibility, commercial growth and paves the way for a conversation between the brand and YOUR social network, or audience if you prefer.
Discover in this exclusive article how Neuromarketing can help accelerate and effectively impact consumers' decision-making: Neuromarketing - Let the Brain Respond .
UGC : User Generated Content
EGC : Employee Generated Content
When brands encourage user-generated content (UGC) or employee-generated content (EGC), the perception of value, engagement, pride and humanization are detached from the commercial sales proposal, as it will always be something more for everyone involved.