Culture in small organisations can be a very vague thing. Often the buzzword for large corporate HR teams sat in huge glass fronted offices. It might seem disconnected from the day-to-day reality of running a local sports club or swim school.
Culture is often seen as something held by fanatical uk rcs data employees and managers who dedicate 70-hour weeks to their company. But in truth, culture is vital for every organisation because it shapes the identity that both your team and customers will recognise and connect with.
Applying the same cultural principles in a small organisation that relies on part-time staff and may not have any full-time employees might seem far-fetched – we get it. However, if you want to truly maximise the potential of every team member, it’s important to challenge that outdated view.
Your part-time or temporary staff – like coaches or instructors – are often the ones closest to your customers. If they’re not aligned with the culture you trying to grow, they won’t deliver the experience your customers expect, potentially leaving them disappointed.