In reality, simplicity will require you to strive israel girls whatsapp number for excellence and have strict discipline to create the product benefits that successful companies demonstrate.
Moleskine notebooks
Let's take Moleskine notebooks. They are convenient, made of high-quality materials, and beautiful in appearance. But their popularity is also due to the absence of interfering details, in a thoughtful and laconic design. Therefore, the demand for Moleskine is always high. Customers are not even embarrassed by the cost of the goods, which is much higher than the budget option.
Is a clear understanding of the client's needs an advantage?
Of course. After all, the values and needs of the target audience are constantly changing. Without monitoring such fluctuations, the product quickly loses relevance for people. The more often you analyze consumers taking into account their living conditions and loyalty to the company, the higher the chance of finding unique advantages for your product.
Remember the American tycoon Steve Jobs? He created goods for himself. As a representative of the target audience of his products, the entrepreneur strictly controlled the stages of development and made increased demands on everyone. Another example of misunderstanding the target audience. The former president of AvtoVAZ I. Komarov drove cars of the Volvo and Nissan brands. How could he understand the problems of consumers?
After all, the main thing is to know what your customer lives by. And to understand all his "pains" better than he does himself. It is necessary to predict people's needs long before they appear. Here it is necessary to clarify: it was said above that an important advantage of a product should be uniqueness. But often the search for effective USPs leads the company away from the needs of the client, switching all attention to positioning and competitors.