What's more, ActiveCampaign lets you send unlimited emails. In terms of deliverability, both companies performed very well in our latest tests, scoring around ninety points. ActiveCampaign Email Templates A great feature of both tools is campaign reporting. More on that in the next section. Winner: Given the limitations of HubSpot’s free plan and the price of a paid account, I’ll give this spot to ActiveCampaign. After all, it’s better geared toward email marketers than HubSpot, which is primarily a CRM tool. - for ActiveCampaign. Reporting The reporting features in both HubSpot and ActiveCampaign are excellent.
As you can see in the screenshot below, ActiveCampaign chinese america data has a report for everything contacts, deals, email campaigns, automations, etc., meaning you can drill down into every aspect of your sales and marketing efforts. An interesting feature of ActiveCampaign is the Deal Task Overview report, which gives you access to CRM-related task and results data. ActiveCampaign Reports In HubSpot, you can choose what appears in your reporting dashboard, and you can see multiple reports side by side. This allows you to get a more holistic view of what’s working and what’s not, and since you also have rep performance data, you can see who’s working and who’s not.
HubSpot Sales Dashboard Winner: Both platforms really shine in the reporting area. The only thing I would say is that I find HubSpot’s reports a little easier to read, and I like that you can create your own reporting dashboard. It’s only a slight edge, but I’m giving this one to HubSpot. Score: -. Integrations and Applications You won’t find any shortage of apps and integrations with any of these tools.