Content quality – Read through their blogs. Do they write quality content? Are the pieces of content well-written and thorough? How does their content rank in SERPs (search engine results pages)?
Alignment with your branding: Ensure both brands (yours and the blogger’s) align in style and voice. Avoid partnering with content creators who use language or whose style clashes with your brand identity.
Audience Engagement: Review the blogger’s social media profiles to determine the number of followers and comments. Also, check the blog for likes, comments, and shares. Pay attention to how the blogger engages with their audience (e.g., by responding to comments). This will show whether the blogger’s audience actively engages with their content.
Reputation and credibility: Remember that once you partner with another brand, their reputation becomes tied to yours and vice versa. Before committing, investigate their online reputation—Google reviews, social media (Facebook), Yelp, local directories (if you’re a local business), industry review sites (e.g., BrightLocal, TripAdvisor, Angi, NextDoor), and others.
Once you have a list of bloggers that meet your criteria, it’s time usa mobile numbers list to move on to the next step in your blogger outreach strategy: Create your pitch.
It’s time for the feature presentation—your pitch.
Think about all the emails in your inbox. Which emails do you ignore, and which do you open? If you open one, do you read it to the end?
Which ones do you reply to, and which ones do you just scoff at and delete? What’s the secret sauce to earn that open?
Let’s look at some statistics.
In the U.S., email marketing manages a respectable 45.62% open rate, according to GetResponse’s 2024 Email Marketing Benchmark Report. Some elements that contribute to that success are:
The right number of characters in the subject line (61-70 is ideal)
Include a preheader and personalization in the email body
Avoid emojis and personalization in the subject line
Including video and images in your emails
A great outreach email combines all these elements with your brand’s unique value proposition and style. It should make the prospect eager to know more.