Live commerce: the strategy to multiply your sales!

[muskanhossain]

Combining influencers, e-commerce and live streaming, live commerce is the sales strategy that promises to revolutionize your business, whether it is an e-commerce or not!

Born in 2016 in China, the strategy is already approaching the figure of US$ 600 billion annually , according to data from Forbes. That's a lot of money, isn't it!?

But even before this became a reality, in 2020 this market generated R$5.6 billion in sales in the United States!

However, for everything to go according to plan, there needs to be something that is fundamental to any strategy: planning!

And with this in mind, in today's article, we're going to tell you everything you need to know to invest in this strategy (whether your business is an e-commerce or not), to start 2023 multiplying your sales.

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Live commerce: how does it work?
As we mentioned at the beginning of this article, live commerce – also known as shopstreaming or live stream shopping – is a strategy that combines influencers, e-commerce and live streaming.

In other words, through a live broadcast (popularized venezuela whatsapp data at the height of the pandemic) a store's products are sold. This event is usually hosted by influencers , which makes the strategy even more interesting, since 73% of Brazilians have already purchased something based on the recommendation of this internet professional.

You may even remember those Polishop-style shopping channels that were popular in the 90s and 2000s. However, there is a crucial difference between the two models: the great interactivity with the viewer.

In other words, whoever is watching the live broadcast is constantly interacting with whoever is promoting the event, in a more intimate sales process, without all those extremely elaborate scripts that we see on TV.

After all, the objective of live commerce is to humanize the purchasing process in the online environment, imitating the physical store experience.

Why do live shop?
The reality is that, even with the increase in online commerce, there is still a portion of the public that feels insecure when buying virtually, especially due to an experience that only a physical store could provide: the opportunity to test and try out the product before taking it home.

And that's where live commerce comes in, overcoming one of the biggest objections to virtual commerce. After all, the main focus here (apart from selling, of course) is to present the product in its entirety, showing all its aspects and features.

Because of this, this sales method generates 6x to 10x more conversions than traditional e-commerce sales. Therefore, if you want to increase your lead capture and generate interactivity with your audience, it is worth betting on this format!

In short, investing in live commerce can provide:

New opportunities to win over and retain customers;
Increased engagement;
Attract new audiences to your brand;
Creating a community around your brand.
How to do live shop?
As we already highlighted in the introduction to this article, just like everything in your business, to have a successful live commerce you need planning!

Therefore, everything starts before the day chosen for the event. Below we list what you can't forget to make a successful live shop!

Know your audience
Those who follow us here or on our social networks are tired of hearing this, but the reality is that it is impossible to carry out any action assertively – and obtain promising results – if you do not know who you are selling to!

Who is your audience? What do they like? Where are they? What do they do? Knowing who you are talking to is the first step to not only a successful live commerce, but any strategy.

Do an excellent job of promoting
There's no point in producing a super live, with the participation of the best influencers, with the most desired products, if people don't know that this event is going to happen, right!?

So, don’t forget to do an excellent job of promoting your business. Calls on your business’s social networks, advertisements, partnerships with influencers are some of the tools you should use.

Also, take advantage of the fact that this is the time when you need to arouse curiosity and fuel your audience's expectations. However, always remember to only make promises that you can keep, okay!? Because if your credibility drops, you know what to do, right?

Plan promotions and special conditions
The reality is that the biggest motivator for people to participate in a live commerce is the promotions and unique conditions that they will receive at the event. Because think about it: if the price of the product advertised in the live is the same as that which your store already charges at any time of the year, why would the customer participate in your live?

Also, don't forget to use the sense of urgency to stimulate

Have an assertive script
Be very clear – preferably in writing – about how the event will happen. In the script you need to create, it is important to have:

Which products will be shown and their main features;
What will be the promotions, payment methods, special conditions;
When will the moments of interaction be?
Don’t forget that talking to the audience during the live stream is essential to keep it “alive”! Start by welcoming them, always read the comments, answer questions…

Also remember to explain what will happen, how the dynamics will work, if there will be coupons. Communicate everything so that there are no misunderstandings.

Orient who will be in front of and behind the camera
Even if the idea is to do something more intimate, without all the standard scripting of telesales channels, it is important to guide everyone who will be involved in the transmission.

How to behave, who will do what and how to act when faced with technical problems are some of the points you need to discuss with the team.

If you still have doubts about how to create a successful live commerce, just watch the video below that we have selected to help you.