Learn more about how to use the tools available on the Instagram Ads platform to engage more and get closer to your audience.
Instagram is one of the fastest growing social networks in the world and has more than 1.5 billion active users per month .
Furthermore, every day that passes, a new update appears on the platform, with new tools and possibilities for posts and ads.
And today we're going to talk about advertising on Instagram. So, here's a question: how do you advertise on your company's Instagram?
Getting to know Instagram Ads
First, we want to introduce you to Instagram Ads, in case you haven’t heard of it yet. It’s the Instagram platform used to run ads that are displayed in various places such as stories, feed, IGTV and explore, for example.
Through Instagram Ads, you can promote your brand's line data publications and increase the reach of posts to millions of active users.
Typically, the most commonly used ads are in the feed, where they appear in the sequence of photos of active users and in stories. In the second option, the ads appear between the stories of two different users, as if they were organic. Therefore, they go unnoticed and the audience ends up interacting, increasing engagement.
Instagram has several ad formats, each specific to where it will be displayed. Take a look:
STORIES ADS:
They have several resources, a great reach and are one of the most viewed places by users, for example.
Instagram Stories Ads
IMAGES:
Classic and can be displayed in all locations on Instagram. It is important to always remember the CTA's
Feed and stories images
VIDEOS:
They can also be broadcast across the entire platform. But don't forget: they must be interesting, relevant and quick to impact and engage the audience.
Feed and stories videos
CAROUSEL:
They allow the use of different creatives, perspectives and storytelling to attract the user's attention.