Psychological methods of influencing clients

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Using pleasant aromas

Smells can affect the human brain, helping to improve mood and a more positive perception of the world around us. Research shows that people stay in rooms with the aroma of freshly baked goods, coffee or cinnamon for 20% longer.

Sweet scents are particularly furniture manufacturers in usa email list attractive to men, while women are attracted to the scents of leather, musk and juniper.

Music

The human psyche has a unique ability to form certain reactions in response to various situations. These reactions can be activated by external stimuli, such as triggers or trigger mechanisms. For example, background music in most people evokes associations with relaxation and positive emotions, which helps to more effectively establish contact with the client and work with his possible objections.

Minimum number of windows in the room

Shopping allows a person to fully immerse themselves in the process of choosing and purchasing goods, which leads to a feeling of flow. Therefore, stores should not have large windows so that customers are not distracted by the outside world and do not keep track of time.

Products for children - at their eye level

"Mom, come on, buy it!" is a powerful incentive. Products for children should be at their eye level, so that it is easier to buy than to return. This is especially true for the psychology of selling products that will not cause significant damage to the budget.

Mirror at an angle of 15

Fitting rooms are equipped with mirrors at an angle of 15 degrees. This visually lengthens the legs and makes the image in new clothes more attractive, which allows customers to evaluate how the clothes fit them and make a decision about buying.

Checkout area design

Waiting in line can seem tedious, so people often find ways to pass the time. In stores, this could be buying items located in the area near the checkout. On the Internet, this could be additional blocks with reminders about forgotten items. For this to work, the store needs to be crowded.

Comfortable waiting area

Many people get tired of shopping and try to speed up their companions - potential shoppers. To attract shoppers with children or couples, create a comfortable waiting area. This will allow people to spend more time in the store and possibly make more purchases.

Average bill

According to psychological research, people tend to avoid extremes, which can be exploited by placing a product between cheaper and more expensive analogues.

Psychological methods of influencing clients

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To attract the attention of buyers and limit the choice, it is better to place product groups in the aisle or on a separate page of the online store, emphasizing the differences between the products.