By definition, content based on data is evidence-based. In a world where anyone can post anything on the World Wide Web and claim it is an unadulterated truth, trust is hard to gain and easy to lose. Trust in your content grows when your marketing efforts are evidence-based and—even better—verifiable.
3. Easily shareable and digestible
Since data journalism includes so many visuals, the potential for boosting engagement is enormous. Graphics are easily shareable, which means they can reach a much wider audience than the pool you usually target.
Plus, data that tells a story is evocative. The human urge to comment is seldom more prevalent than when presented with data that proves or disproves your viewpoint.
People remember stories. That’s why they’re so effective in benin mobile numbers list marketing. Everyone remembers the warm glow they felt as a child watching the Coca-Cola Christmas commercials.
It wasn’t about Coke. It was the broader story of warmth, happiness, excitement, and now, looking back, the nostalgia of being young. That’s a story. And a very effective one.
Data may not be as stunning as Santa’s red suit, but it’s every bit as effective if used correctly. The Quarterly Journal of Economics published a study in June 2024 that found the impact of statistics on beliefs faded by 73% in a single day. Comparatively, the impact of stories faded by only 32%.
The takeaway is this: facts are important.
Facts give us a foundation for belief, trust, and plans for the future. But facts alone aren’t going to stick in the human heart or, as the above study proves, the mind.
Use data journalism to find the human story. Then tell it with truth.