Improve your email marketing strategy with bulk SMS

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1 Email marketing: Why incorporate bulk SMS into your digital strategy?
2 And why send mass SMS and email marketing?
3 How to Create a Mass Email Marketing and SMS Campaign
email marketing strategy with mass SMSemail marketing strategy with mass SMS

Email marketing as a mass mailing channel is evolving rapidly. The incorporation of automation processes in email marketing is revolutionizing the development dynamics of mailing leads for commercial real estate campaigns. And if that were not enough, with the omnipresence of mobile devices, mass SMS has been incorporated into digital marketing strategies.

In a world invaded by new technologies in which everything is ephemeral and mobile, there is no time to waste. As a company, if you want to attract the attention of a potential client for even a few seconds, you have to take advantage of all possible alternatives. To do this, combining a multi-channel email marketing strategy and mass SMS is one of the best options to reach your clients.

You might think that this is aimed at large or medium-sized companies. Quite the opposite. To develop an email marketing and mass SMS strategy, you don't need an excessive amount of money or time. There are email marketing and mass SMS tools that are very simple and intuitive. You don't need a professional team, just a legally compiled list of contacts to which you can send your mailing campaigns.

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Email marketing: Why incorporate bulk SMS into your digital strategy?
Bulk SMS is the perfect direct marketing complement to email marketing. It also has a series of advantages and features that make it very attractive for reaching your recipients:





Reception and display : The SMS opening rate is 95%, which is really high.




Speed : programming an SMS campaign is done in just a few seconds.


Instantaneousness : Once received, SMS are read within 5-10 seconds.
And why send mass SMS and email marketing?
Bulk SMS has many uses. Although focused on a company's sales, we could summarize them in two groups:



Marketing : everything related to sales or initiatives that seek to build customer loyalty . This type of campaign can include discounts, information about new products, invitations to events, etc.


Notification : An SMS notification is a perfect way to keep your customer up to date on the status of their order. It involves creating alerts in an automated way, as they will instantly reach your recipients' mobile phone.
How to Create a Mass Email Marketing and SMS Campaign
First of all, to start your email marketing and mass SMS campaign, you need to create a welcome email that will be sent automatically once your contact is registered in the database. You should personalize the subject with the name of the recipient.

As a thank you for the interest shown in your company, adding an SMS with an offer or discount on your products will help you build loyalty. You can schedule the SMS to be sent automatically, so that it is sent a few minutes after the welcome email.