especially if it is a new or unique product, it is important for Internet users to read opinions and reviews and form their own opinion about the product. But some companies do not even think about the fact that search engine promotion can be used to form a positive image of the product.
Let's look at how these queries work in the case of selling the same refrigerators. The user enters the query "samsung rl-44 reviews" in the search bar and receives a list of resources with reviews of this product. Depending on the goals of the business, you can use this tool in different ways - bring the sites needed by the company to the TOP for these queries or work with reviews on existing sites.
Competitive role
Almost all companies have competitors who offer similar goods or services. Competitors also invest budgets in their development. And this is great - because we can get some of the clients from competitors for their money.
For example, Bosch is running an active advertising campaign for the usa consumer email list Bosch KIC 38A51 refrigerator model, which is in the same price segment as the Samsung refrigerator. What should a company that sells a refrigerator do?
Samsung rl-44?
It is enough to place review articles comparing these refrigerators on thematic resources and bring them to the TOP of search results for queries related to this refrigerator model from Bosch. In the article itself, it is necessary to place comparative information on the model, preferably from third-party experts, and collect reviews from real people who use these models. However, it is worth remembering that deception of users and imposition of products on them is easy to track, so it is necessary to collect real reviews and consider real facts, and not speculations of the company's marketers.