Don't forget to take into account important events and holidays. You need to be aware of current trends. Include in your assortment items that are in demand in the current season. For saudi arabia mobile number example, you can offer T-shirts with images of heroes of a new fashionable TV series or small souvenirs with characters from a famous cartoon.
Crises and recessions
An unstable economic situation always influences the formation of the product range:
Demand for expensive items, non-food products, services and entertainment is declining.
Sales of low-cost goods and food products are growing.
When adapting to external economic conditions, change the product range: exclude or reduce expensive items, add affordable mass-market products to the list of brands.
Seasonal dependence
When selling seasonal items such as winter outerwear or tourist goods, you may end up with virtually no sales due to the "dead" season. The solution to this problem is to expand the range by adding items from related categories.
Assortment is a basic term in trade. It is difficult to create an effective marketing strategy and receive stable profits without understanding this concept. Competent formation and management of the product range is an important element of business promotion, which will allow you to achieve high sales.
In this matter, it is important to constantly focus on the needs of the target audience and market conditions. Failure to comply with this requirement will not increase traffic, attract new customers and ensure their loyalty, which will negatively affect the development of the company and its profits.