The Ultimate Guide to Link Building for Ecommerce

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Building a solid foundation of backlinks is essential for any ecommerce brand that wants to stand out online.

But many online businesses are out there fighting for search rankings in the top spot. How do you ensure yours doesn’t get lost in the maze?

In this guide, we’ll take you on a journey to effective link building for ecommerce.

What is link building for ecommerce?
E-commerce link building involves getting external sites to link back to your own and gaining “link juice” (which search engines love). We call these backlinks.

They’re signals to Google that your content is worth checking out. If you’ve got reputable sites (with a high domain authority) linking back to your ecommerce website, it must mean your content is high-quality, trustworthy, and helpful to people.

The more quality links you get from reputable sites, the better your armenia mobile numbers list chances of ranking in the search engine results pages (SERPs). So, if a user searches for a keyword you’ve ranked for, they might find your content in the top results.

Graph showing positive correlation between number of high quality backlinks and search engine rankings.
Image source

These links should come from trusted, high-authority sites like product review sites, industry blogs, or top publishers, which carry more weight.

E-commerce links differ from regular backlinks because they tend to be more intent-focused. In many cases, the website linking to you may lead to a product page, category, or landing page. These pages have a specific focus: getting visitors to convert.

It’s all in the name “ecommerce.”

But that doesn’t mean your links can’t lead to valuable content. They don’t have to solely focus on getting conversions.

You can write helpful content that naturally attracts links and drives organic traffic to your site. Ultimately, this can still lead to sales because it helps build trust and authority.

Below, we discuss effective link building strategies for ecommerce.