Well, if you don't have much experience, you don't have any adventure with paid advertising on Facebook and Instagram, or you only know it from this basic site, then you probably associate it only with the so-called promoted posts.
This means that you have your Instagram account or a business account (in the sense australia rcs data of a fan page) on Facebook. Every time you post something, there is a button on both platforms like “Boost Post”. When you click on it, you can quickly set up the basic parameters of your target group and just start promoting your content.
Is your previous history or knowledge of advertising on Facebook and Instagram limited to something like this? It’s no wonder then that you might not appreciate the attention to properly preparing your resources and accounts if you want to take your activities to the next level.
This ecosystem gives us a lot of possibilities. However, if we want to get more out of them, we have to go through the whole "health path" to be able to configure all these things.
Types of Facebook accounts
First of all, there are several types of Facebook accounts that serve different purposes, partly independent of each other. We need to go through the steps of their configuration and understand their role in order to properly manage all resources.
Why am I even talking about this?
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