Online advertising is interactive — in addition to text and static graphics, you can use animation and create video advertising. Thanks to services like Canva, any entrepreneur can put together a simple video or slideshow and use them as a creative.
Contextual and targeted advertising networks provide the ability to flexibly customize ad display based on specified criteria: demographics, region of residence, interests, presence of brand contacts in history. If the user has previously viewed an ad, they can be pressed and receive an order.
Flaws
Internet advertising also has its disadvantages. The main drawback is the limitation on topics. For example, it is not always possible to legally promote cryptocurrency projects. In Google Ads and Facebook, you will have to use cloaking services for this.
Another significant disadvantage is high competition. In popular niches, auctions are overheated and the cost per click can be high. Competitors are ready to offer more money to get ahead of other players.
One of the factors that puts off potential advertisers is the bank data difficulty of predicting results. You can use a pay-per-click model, but there is no guarantee that the click will eventually turn into a conversion.
It is also worth considering that users have long been developing "banner blindness". To interest them, you need to create a quality ad and press on their pain points.
The online advertising market is developing dynamically, so it is important to follow trends and adapt to changes. For example, to generate converting creatives for targeting , you need to take into account a large number of small details.
The task of any entrepreneur or arbitrageur is to competently manage advertising campaigns, regardless of the platform's features. Both Instagram and Vkontakte require an approach.
Each type of advertising has its own characteristics that need to be studied before launching campaigns. For example, creating viral videos is not always profitable. In niches like smartphone repair, they are hardly appropriate.
In each case, the result may be unpredictable, but if a company takes into account the interests and position of the community on specific issues, it is much easier to adapt the content of advertising to customers.
It is important to create as many touchpoints with target users as possible. The number of channels used determines audience engagement, increased brand awareness, and financial performance.