Brands that stick to this approach will eventually lose out to integrated platforms that better serve customers on their unique journey. Why? It goes without saying, every customer journey is unique. The only way to truly serve your customer is to fully understand the context: from the first encounter with your product to its delivery. And yes, the customer relationship is what it’s all about.
However, not all shoppers are equally satisfied with the expertise of store staff. They are not always well trained and educated. For example, 60 percent of millennials think that they know more about the product than the employee. And 43 percent even think that robots can replace store staff. 53 percent of millennials agree that employees do not have the right tools to provide that top service. This is evident from the Connected Shopping report .
This is something that falls under the responsibility of the retailer: a point of attention! In order to be able to help customers well during the busy holiday season and to distinguish yourself from the competition, it is smart to give your employees all the necessary resources that can improve the service. The customer expects the same service and approach from you in the store as online. And vice versa. So make sure that both the online and offline channels with which you are in contact with the south korea whatsapp number customer are carefully coordinated.
2018: what's new?
As mentioned, a lot of progress was made in 2017, but there is still a lot to look forward to in 2018. And there is still a lot more to gain, for example from mobile purchases, flexible pricing strategy and new applications with AI. As for the latter, a great example: Fitbit, a kind of watch that registers all your physical efforts. On your personal page on the Fitbit Flex website or via an app on your phone, you can see exactly how many calories you have burned, how many kilometers you have traveled that day, the number of stairs you have climbed and the quality of your night's sleep.
That gives Fitbit a huge amount of data. With the help of AI, Fitbit can approach users in a much more targeted and personal way, for example by giving advice and tips to improve their fitness and health. I think that's brilliant, you can immediately think of a lot of similar applications.
Also read: The opportunities of artificial intelligence for B2B marketing & sales
In short, the paths were paved in 2017 and in 2018 we will also walk those paths in full. What can we expect in this new year? A lot! I will take you along in the four most appealing trends and developments.