"Exclude", "Keyword Type" and "Unbranded".
"Exclude", "Keyword Type" and "Brand for another domain".
So:
Advanced Filters in the Organic Research Tool
Identify which branded keywords could have the biggest impact by looking at search volume (i.e. the average number of searches per month).
For example, keywords with a search malaysian numbers volume of 1K (1,000) have a much larger potential reach than keywords with a search volume of 10.
"Keyword" and "Volume" columns highlighted in the Organic Search Positions report
Once you identify your most important branded keywords, check the SERPs for each of them.
Just click on the icon in the "SERP" column. Like this:
“SF column highlighted
If the results are mostly unfavorable, you can try to take action.
For example, Airbnb could try to overcome some of the negative results of “is Airbnb worth it?” by creating a detailed blog post on the topic.Professional advice
If you choose to manually search for branded keywords on Google, open a private browser window. This prevents results from being personalized based on your search history and exact location.
9. Choose influencers wisely
Influencer marketing is paying relevant online influencers (e.g. social content creators) to promote your business to their audience. And it can pay off big.
For example, sportswear company Lululemon partnered with fitness influencer Damian Warner to reach his audience of over 30,000 followers.