Meanwhile, there are several ways to achieve this, also in the “new media” world:

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Imagine a situation where someone wants to publish an article about changes in a company. And instead of looking for a way to reach journalists who will make sure that their text appears on the right desks and in front of the right eyes through appropriate publication, they go to a printing house to familiarize themselves with the model of creating a newspaper.

So if something like this works in the old media, why do so few people consciously transfer this model to new media?



Want to be on YouTube? You don't have to start a channel there right away, because you can appear there on someone else's site.
For example:

My YouTube channel, which I hope will soon undergo a certain transformation, is hong kong rcs data currently treated mainly as a repository of podcasts or old speeches (I know it's a mistake, but we're working on it). It's not yet a good enough source of acquiring clients. So I was looking for a way to appear on other people's blogs. And so the idea of ​​an expert series on the Przygody Przedsiębiorców channel was born .

Thanks to the expert series on this channel and other appearances on various occasions, we, as the Digitalk agency, had the opportunity to acquire a number of clients with whom we work to this day.

Another example:

If you want to be on Instagram, but your brand isn’t necessarily suited for it, or you simply know you won’t have the capacity, maybe working with influencers is the way to go? There are many companies that operate this way. This is how Pomelo Catering works, for example .

I once spoke at a conference about how Pomelo Catering uses remarketing in a very clever way. It does this by directing not only its own, self-prepared ads, but also ads from influencers to recipients who have visited its website. The latter lend their authority and respect for their brand to Pomelo Catering. And thanks to this, it reaches a different part of the recipients or shows them content of a different type. And potentially, due to the naturalness, associations with a valuable creator, it works better on recipients.