For example, instead of Customer Marketing budgets by billing groups or products, do it by prioritized segments. Instead of R&D Investment by products, do it by b2b market segments.
This is the third of the 9 key decisions when addressing how to how to get australia whatsapp number profitably segment B2B customers.
Very important. Alignment between Marketing and Sales. Both teams must connect around the desired experience for the customer of each segment. Efficient work on how to implement market segmentation cannot be understood without the coordinated work of both.
Marketing helping to understand and attract customers (especially in digital) and Sales reporting on key aspects by segment.
The development of tools and resources adapted to the characteristics or needs of each segment must be a Marketing contribution that drives the seller.
Finally, when addressing how to implement B2B market segmentation, information must be constant. Sales teams need 360-degree information on competition, potential customers, etc. Marketing must be a strong player here.