Analysis of the assortment of a competitor's online store

[Mimaktsa10]

A key aspect of analyzing the effectiveness of a competitor's online store is studying its product range. If you understand your business well, it will be easier for you to analyze the product range of another company. It is important to consider the following nuances:

The total number of products will help you understand the scale of your competitor's business. Find out which products are in stock, which are made to order, and how long customers wait for delivery.

The breadth and depth of the product range will help you determine your competitor's target audience. Find out whether they only work with basic product categories or strive to satisfy even the most demanding customers.

General information about your product range will give you an idea of ​​the scale of your competitor's operations and may show how your niches differ.

Website structure and usability
These are key aspects that are lithuania email list often overlooked by many online stores. Even if your store offers the most competitive prices, it will not do any good if users cannot easily find the products they need. It is necessary not only to attract the customer, but also to make sure that they stay on the site and successfully find what they need.

Consider the following aspects:

The arrangement of products and their groups on the website . Determine how convenient it is for the user to navigate and how easy it is for him to find certain products.

Product Description : Check if each product is described in detail and all key features are included.

Related and similar products . This nuance is often overlooked. Having such recommendations significantly improves the usability of the site and can contribute to additional sales.

How easy is it to place an order ? Check if there are any problems when choosing a payment and delivery method.

Consulting . Find out if the site has an online chat, how quickly the consultants respond and how competent they are. Also check if it is possible to order a call back.

Accessibility of information : Make sure that new visitors can easily find contact information, a FAQ section, and other important information.

Social networks . See how many members there are in the store's social groups and how active it is on its social media pages.

At first glance, these details may seem insignificant, but they play a key role in turning a casual site visitor into a client. The analysis will help you identify strengths and effective solutions that can be adapted for your resource, as well as identify and correct its weaknesses. It will be useful to show the site to your friends and colleagues to get opinions from people with different experiences and views. Their feedback will help you understand what works well and what requires improvement. This will help increase the conversion of your online store.

Price tracking
Price is an important parameter that influences the choice of a store, but it is not always decisive. Analyzing the prices of competitors' online stores can be labor-intensive, especially if their assortment is very large. If there are few products, this can be done manually, but if there are thousands of them, the task becomes almost impossible.

In such cases, it is useful to use special paid services that automatically track prices, for example, competera.ru, metacommerce.ru or my.z-price.ru. These tools will help you effectively monitor price changes among competitors, which is important for successful work in the market.

Price monitoring will help you:

Understand which products sell well for you and which do not. This allows you to build marketing strategies based on real data, not subjective feelings.

Conduct statistical comparisons to find out how much price influences product choices.

Track promotions and offers from competitors.

Find a more favorable supplier. If competitors regularly offer lower prices on certain products, this may indicate that they have more favorable supply conditions.

Price monitoring helps to objectively assess the market situation and competently build marketing and advertising strategies to promote products.