The buyer's needs are determined .
The manager studies the client's requests and preferences to offer him the best options. For example, if the car buyer values comfort during trips, the seller can offer two different configurations, taking into account the individual preferences and financial capabilities of the future car owner.
Presentation of suitable options .
The manager offers several options that meet the customer's needs. For example: "Please pay attention to the car modification with an extended warranty and service. We can also offer a configuration option with lower operating costs at a lower cost."
The benefits are revealed .
The manager explains in mexico email list detail the benefits of each option, focusing on their compliance with the buyer's needs. This helps the client make an informed choice.
Confirmation of the decision .
After presenting the options, the manager invites the buyer to make a choice, providing sufficient time and information to make an informed decision.
Closing the deal .
The manager actively participates in the process of concluding a transaction, focusing on the option chosen by the client, and guarantees the satisfaction of his requests.
In order for the “Fork” technique to bring results, a number of points should be taken into account:
It is important to carefully study the client's requests and interests. This will allow you to select several options for offers that meet his expectations and requirements.
Clear and compelling arguments are needed. The specifics of each option should be explained in detail so that the client can make an informed decision.
Offers should be flexible and tailored to the buyer. Consider the uniqueness of each person. The range of options should correspond to the specific needs of the client and the circumstances of the transaction.
Avoid putting pressure on the buyer. It is important that the client feels free and independent when making a choice.
Here is an algorithm for the “Fork” technique for sales manager calls:
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