Benefit from campaign-level budget optimization

[sumaiyakhatun26]

CBO – or rather campaign-level budget optimization is a new option that will allow you to better manage your advertising budgets. At least in theory!

The idea is this: you give Facebook control over how your budget is divided between different audiences, instead of having to do it yourself.

I wrote more about this mechanism here: budget optimization at the campaign level .

I recommend this option for small budgets, because it frees you from having to constantly spain rcs data monitor your target groups and gives you the confidence to test. After all, if something goes wrong, Facebook will quickly limit the views in the ineffective group. Which means lower costs!

That's it for today - I've shared a few thoughts on the subject of Facebook advertising with a small budget. I hope they'll be useful and help you increase the effectiveness of your campaigns. Good luck and…