Because it's basically hard not to be interested in cosmetics or clothes, right?

[sumaiyakhatun26]

So think harder about what your target group on Facebook might actually be interested in. These could be more precise formulations. Maybe specific brands or types of cosmetics or clothing?

Such a target group will be smaller, but probably more effective.

3. Don't limit yourself to obvious interests
Let's say you want to reach entrepreneurs.

In theory, Facebook has ready-made interests for you, such as “small business owners” taiwan rcs data or “small and medium-sized enterprises.”

Can this type of Facebook ad targeting work for a B2B company? Yes, but it's worth considering other methods.

I have the impression that interests themselves make advertisers lazy. We stop focusing on the target group , thinking about the persona.

Instead, we play a guessing game about categories whose rules of operation we do not know.

I think it's better to go back to basics. Think about what else, beyond the obvious choices, your group might be interested in.

Entrepreneurs? Maybe invoicing programs or magazines like Puls Biznesu?

Look for non-obvious methods!