The first generation of influencers has grown up: YouTubers like Kwebbelkop and NikkieTutorials , and Instagrammers like Negin Mirsalehi and Twan are now world famous. The second generation is in the starting blocks. These are not young people who start by turning on the webcam in their attic room to play a game or apply eyeliner. They are professionals who passionately show their profession and thus give the conversation about their field a public place.
Many companies realize this all too well and that is why the number of vlog trainings has grown exponentially. We will see many vlogs from professionals in 2018! On YouTube, but also on Facebook and via Stories on Instagram.
In this article, we will define a vlog as a personal video, a video that you make of yourself. Whether it is sitting in front of the camera, or walking with a selfie stick. In some cases, people also call a video a vlog if they did not make it themselves. So it is not a fixed definition for many people.
Personal stories start the conversation
There are now enough examples. For example, kuwait whatsapp number on Facebook we have Master Bart and Tommie in healthcare . Beautiful personal stories of a teacher in the Bijlmer and a male nurse in elderly care.
You may know Forest Ranger Tim , Judge Joyce and lung specialist Sander de Hosson from Twitter. They all have their own missions. Forest Ranger Tim makes sure the forest becomes cool again. He is also on Instagram and YouTube as De Bosmannetjes . Judge Joyce wants the legal language to be understandable to everyone and for us all to write proper Dutch. Sander de Hosson uses his columns to give us an insight into the mind of a doctor who works with, among others, terminal patients.
With their words they start the conversation about their field. And with success! It is not institutions that achieve this, but people. In healthcare, blogging and vlogging are now seen as a means to counteract the bad image and the staff shortage.
Go for video
The big growth is mainly in the content form video. Why? Many companies have difficulty reaching young people. Millennials, generation Z. They are on Instagram, YouTube and Snapchat, channels that companies have difficulty with. Difficulty in creating visual content that generates interaction, such as personal vlogs can. Companies find it difficult to let go of employees who want to tell their own story.