Stereotypes about video content created by artificial intelligence

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If we talk about video content created by artificial intelligence, then even now most people, thinking about such content, imagine something like hallucinations, cursed demonic videos with a bunch of mutations. All because once this particular video format went viral. People still believe that this content is at approximately this level. And this, in the end, creates certain problems in the market. This is exactly what content created by neural networks looked like a year ago.

Artificial intelligence

If you're even slightly into the topic of artificial intelligence or just follow it, then you probably already know that things are different now. Although many still imagine that content created by AI is a crazed mutation, something funny and fun. But this is not at all what we see on Netflix , in Hollywood or other professional platforms.

Artificial intelligence

In fact, today, artificial intelligence is already being used to create brazil telegram screening amazing advertising. For example, just this week, Coca-Cola decided to update its iconic commercial using AI. Everything you saw is the result of artificial intelligence. And, you must admit, such content no longer looks as creepy as it was previously imagined.

Coca-Cola Advertising

However, it has a number of flaws. For example, if you look closely at the hand of the person serving Coca-Cola, you can see fingers of different lengths, widths, and proportions, without nails — all of which looks quite strange. Considering the company's resources, the quality of the commercial is surprising.

Despite this, the advertising campaign received a lot of positive feedback, even in my Facebook feed, friends left approving comments. And they are partly right, because the potential for creating better content is huge.

An example of a famous blogger-influencer

As proof, here is the example of a famous influencer blogger who actively works with artificial intelligence. Her video, created with the help of AI, collected 114,000 views in a few days without any promotion.

In my opinion, this video is one of the best on the market, and it perfectly demonstrates what can be achieved with the help of artificial intelligence. When I first saw it, I couldn’t even immediately determine whether it was generated by neural networks or a montage based on stock photos. Dynamic content, each scene lasts about 45 milliseconds, a total of 32 frames in 24 seconds — a real TikTok format with an approach that modern buzzers like. The video is high-quality, well-thought-out and looks like it was created over several weeks. It is impressive and, as they say, “rocks”.

We, for our part, are also experimenting with artificial intelligence within our agency New Strategies Group, which is engaged in the creation of creative content in digital. We are often approached with requests to create content based on AI - both photos and videos. For example, for Optima School, a distance learning school for children, we created a video clip based entirely on artificial intelligence. Everything you see in this video - from the music to the voice and the video image - is the result of the work of AI.