Event
The brand invites a blogger to its event to talk about it. The influencer posts stories from the event, publishes posts, and conducts live broadcasts in which he describes what happened to users.
Ambassadorship
The influencer becomes the official representative (ambassador) of the brand. To do this, he signs a cooperation agreement, actively advertises the company's products, uses them and shares impressions with the audience.
Examples of ambassadorship:
Saken Kagarov. Extreme content maker, athlete, blogger and traveler. He is an ambassador for several brands at once: Sony, The North Face, Aviata, Gorilla Energy;
Dina Saeva. The most popular Russian-language blogger on TikTok. Her audience allows her to collaborate with brands such as Samsung and Coca-Cola. She is also an ambassador for the Dolce & Gabbana brand;
Beibit Alibekov. One of the largest bloggers and media managers in Kazakhstan, ambassador of the insurance company Amanat.
Special project
This is a series of several materials prepared by the brand together with the blogger, for example, videos about the product or one long review. This format of cooperation can include games, challenges and marathons.
Stream/live broadcast
The influencer and brand representative communicate on various croatia telegram data topics in real time, in particular, they discuss the company and its products.
What type of advertising to choose
How to choose the format of cooperation with a blogger depends on the promotion goals, type and features of the product, budget, needs of the target audience and other criteria. If you need to sell a product quickly, you can agree on a direct mention. When you want to increase brand awareness, it is better to agree on ambassadorship.
Select a site for placement
Instagram* (the Meta company is recognized as extremist and banned in the Russian Federation) can be used to effectively promote travel products, fashionable clothes, and cosmetics. YouTube is good for advertising products in the form of reviews and unboxings. Thematic channels in Telegram and VKontakte publics are optimal for promoting thematic products. For example, in a group about style, you can advertise fashionable clothes.
Find an influencer
How to order advertising from a blogger
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