Do you know customer centricity? The marketing world is full of strange terms, with new trends and anglicisms appearing almost every day. In our blog series, we want to inform you about the most important topics so that you don't lose track in the buzzword jungle.
Marketing Buzzwords: Predictive Marketing
Customer Centricity
Companies that pursue a customer-centricity strategy namibia number dataset focus their entire company on the customer. The goal is to address each customer individually, win them over, provide them with suitable services and ultimately generate profits.
In the context of email marketing, this can be achieved through personalized newsletters and individually tailored content . But for Generation C, a social group that defines itself through technical possibilities and digital networking, this alone is not enough.
Customer Centricity: Everything revolves around the user experience
Whether large screen or small: Customer centricity also means supporting every desired device.
Whether large screen or small: Customer centricity also means supporting every desired device.
Just as important as a personalized approach is a positive user experience, i.e. the user or customer's experience with the product or service. Emotional aspects also play a role here. In 2016, many companies are therefore working on an improved mobile user experience that takes into account the changing surfing behavior and the increase in mobile devices. You can find tips for app developers in this article by Johannes Fahrenkrug, for example. Even though many companies are now focusing on mobile platforms, they must never lose sight of the bigger picture: Customer behavior requires a comprehensive ambient user experience that should offer the same experience regardless of the device and time.
Digital Assistants give companies personality
Digital Assistants make the company even more personal
One tool for controlling the user experience is virtual digital assistants . Prominent examples are Siri and Cortana, which offer customers a new interface, far removed from complex menus and simple buttons. Alexa, an invention by Amazon , is still relatively new in the circle of assistants . With her help, users operate Amazon Echo and thus simplify their everyday lives.
Digital assistants deepen the relationship between company and customer, they enable a form of interactive exchange and help to implement the customer centricity strategy by simplifying the operation of complex technologies.