The digital age has brought with it a massive amount of data and tools that help businesses understand consumer behavior, market conditions, and even future trends. One such powerful tool is Google Trends, which in marketing helps to gain valuable insights based on searches performed by users on Google.
By using this information intelligently, you can adjust your content marketing strategies , improve brand visibility, and optimize your efforts to maximize your return on investment (ROI).
This post is based on a broadcast by Google's Daniel Waisberg and Omri Weisman, and we show how businesses can use Google Trends to improve their campaigns and make more informed decisions.
Understanding the Competition with Google Trends
One of the most useful features of Google Trends is the ability to student data compare your business to direct competitors, giving you a clear view of how you are performing in relation to theirs.
Comparing search terms can provide valuable insights into what’s attracting the most attention from consumers and during what periods. To start this analysis, simply enter your company name or domain name into one panel and your competitor’s name into another, as in the example below.
google trends marketing
Source: Google Trends
Detailed analytics can be segmented by search type (web, images, Google Shopping, YouTube, etc.), allowing you to better understand how users are interacting with different types of content related to your business and that of your competitors.
This allows you to make more strategic decisions, such as prioritizing content in formats that are generating greater engagement, be it video, image or traditional search.
google trends marketing
Source: Google Trends
Segmentation can also be done by region, which is extremely useful for companies that operate in multiple locations. By checking the popularity of a term in different subregions, you can adjust your marketing campaigns to focus on where there is the greatest demand, optimizing resources and boosting ROI.