For the pillar piece, you need to find the right balance between the length and the amount of information. Especially for WeChat, make sure you include enough visual content, and break down the content into shorter paragraphs. Remember that Chinese characters can make the page seem crowded. You may also consider breaking down your pillar piece into two pieces of content or a series of articles. Make sure to link these to the previous articles.
Generally, link wherever you can. Many platforms in China do not indonesia phone number list allow sharing links; in that case, make sure you add a short bio in the footer so users
know who you are and how to stay in touch with you.
Don’t be afraid of using different formats. Videos may be scary at the beginning but you’ll get the hang of it. Besides, users are often attracted to styles that feel natural and unstaged! Especially if you’re talking to, let’s say, Chinese students. Video is a great way of getting their attention, and is their preferred way of receiving new information.
Make sure you share the content you create with existing clients and sales you haven’t closed. If you use a personal WeChat account as a customer support tool, you can send it to your existing contacts and post the content on Moments as well.