As mentioned earlier, make sure your country, language, and interest category settings are up to date to reach the right audience.
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Now let's look at the main actions you should take in your publications.
Keyword research
Use TikTok’s search bar to find relevant terms. Take note of what keywords your competitors use in their most popular videos.
Optimize content
Create clear, engaging titles and descriptions that incorporate keywords. Mention keywords verbally in videos to reinforce context.
Use relevant hashtags
Mix popular hashtags with niche-specific ones to reach a variety of audiences. Avoid using too many hashtags to avoid confusing the algorithm.
Explore the trends
Participate in popular trends like challenges and trending songs. Mix temporary content with timeless videos that will stay relevant.
Optimize the thumbnail
Create eye-catching thumbnails that communicate forex data the essence of your video. Use text overlays to add context.
Post at strategic times
Identify when your audience is most active and post at those times. Don't know how to use the platform to see this information? We'll explain it below.
Analysis and monitoring tools
TikTok provides detailed analytics to help you track video performance and understand your audience in the TikTok Creator Center where you have access to:
all publications , as well as filters to check their views, comments and likes;
all comments made by users so you can manage them and interact with your audience by responding to them;
key metrics (views, likes, shares, and individual viewers) from the past few days, weeks, or months;
what are the most popular posts on your account (which can provide insights for future videos);
profile of your followers regarding gender, age, region and when they are most active on TikTok.
TikTok Creative Center Dashboard, Desktop Version
TikTok Creative Center Dashboard, Desktop Version
Conclusion
Applying SEO strategies to TikTok can transform your presence on the platform, expanding your reach and engagement. Learn how to use keywords, hashtags, engagement, and trends to position your content so that TikTok's algorithm distributes it to more users.
With optimized content and consistent data analysis, you'll see your videos gain more visibility and attract new followers.