To view information about products in the "Cart" of the online platform, you need to connect e-commerce reports in Yandex Metrica. To do this, you should contact the developer of the platform. After connecting, you will be able to view a report called "Products in Cart".
If CAR increases, then perhaps competitors sell similar products at a lower price and buyers go to them. With a loyal pricing policy, it is worth thinking about the user interface: the user should quickly get to the necessary page and buy the product in a few clicks.
Return on Investment (ROI)
ROI is the return on investment in advertising. It is determined by a simple formula:
ROI = (profit – advertising investment) * 100% / advertising investment.
The value shows whether the advertising costs were paid off, no matter what kind.
Here are the possible ROI options:
> 0 - this means that the investment in advertising has paid off;
< 0 - shows that the advertising campaign is unprofitable;
= 0 — the investment paid for itself, although namibia telegram data it did not generate income.
Google Ads and Google Analytics cannot calculate the ROI. To find out the value of the indicator, you can do the following.
In Google Ads:
connect e-commerce tracking (relevant for online stores) and set the necessary settings;
view income information in Google Analytics, namely: by following the path: “Traffic sources” — “Google Advertising” — “Campaigns”.
If, when setting up goals that are not related to the sale of goods, a conversion value was specified, then the profit in the Google Analytics report will be presented in the “Goal Value N” column.
To find out the return on investment for advertising campaigns in Yandex Direct, you need to set the optimal return on investment in advertising when setting up campaigns. To do this, select the "Profitability Optimization" auto strategy. Then the tool will try to come to the necessary POI for the set goal.