SEO (Search Engine Optimization) is an essential digital strategy for companies that want to stand out in the online environment. Learning how to do SEO on your company's website not only improves its visibility in search engines, but also attracts qualified traffic, increasing the chances of conversion.
Therefore, this practical article details the essential steps to implementing an effective SEO strategy on your website.
Introduction to SEO
Before we look at the steps, it is crucial to understand what SEO is and its importance. SEO refers to the set of techniques used to optimize websites, making them more attractive to search engines, such as Google . This involves adjusting the website structure, content, internal and external links, among other factors, with the aim of improving the position in search engine results pages (SERPs).
6 steps on how to do SEO on your company's website
Let's now look at the steps you should follow.
1. Set a standard for organic search
The first step is to establish a baseline by understanding line data how your site currently ranks in organic searches. Use tools like Google Analytics and Semrush to analyze your site’s current performance. Look at metrics like organic traffic, average search engine ranking, and the top keywords that drive users to your site.
2. Research relevant keywords
Identifying the right keywords is key. They should reflect the terms your target audience uses in their searches. Tools like Google’s Keyword Planner and Ubersuggest can help you discover relevant keywords based on search volume and competitiveness.
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3. Publish optimized content
Content is the heart of SEO. Produce rich, valuable content that answers your audience’s questions using the keywords you’ve identified. Remember to include the keyword in the title (H1), subtitles (H2, H3) and naturally throughout the text. Also add relevant images and videos to enrich the content and improve the user experience.
4. Analyze your backlinks
Backlinks, or external links pointing to your website, are essential for domain authority. Use tools like Ahrefs to analyze your current backlinks and identify opportunities to gain new links from authoritative sites in your industry.
5. Fix technical issues
The technical health of your site directly impacts SEO. Use Google Search Console to identify and fix technical errors, such as pages not found (404), mobile-friendliness issues, and canonical pages.