This year I have been focusing on marketing mentoring and consulting , and I am really happy with that. Of course, I have continued to give classes and lectures!
In the ranking I differentiate between the uk telegram number articles with the most traffic written in 2021 and in the entire history of the blog (2009-2021). I hope you enjoy reading it!
Most read articles of 2021 on Tristán Elósegui's marketing blog
How does a CEO measure the success of digital marketing? : We often fail to report marketing activity to our company's CEO and executives. We insist on talking to them about 100% digital metrics, instead of what really interests them.
Brands must become magnets for their customers : we have to find a way to turn our strategies around. Seeking a connection beyond our products with our customers is the way to get them to come to us, instead of “chasing” them with campaigns for which we do not have enough budget.
How to make your content visible amidst all the noise : how can we make our content stand out among all the impacts received by our clients? It's not about shouting louder, but about creating content that connects with them.
Purpose is the path between the head and the heart : there is no better definition of the change that purpose achieves than this. In this article I show you the guidelines.
Where does the digitalisation of B2B companies begin? : Digital sales between companies are evolving at full speed. The lockdown has forced them to really get going. They have similar problems to B2C a few years ago. Why don't we learn from this and adapt?
The most read digital marketing articles on Tristán Elósegui's blog
10 Tips for Having a Good Conversation : This article summarizes a talk by Celeste Headlee at Ted Talks and helps us focus on what's important.
What is a dashboard and what is it used for ?: just as cars have a dashboard with the main indicators of their operation, our company's strategy must have one that allows it to make the best decisions.
Keys to effective communication with your customers : the majority of the answers to the challenges that the company faces are in the customer. But to do so, we must learn to communicate with them.
The Social Dilemma : This is an article about a Netflix report that has generated quite a bit of controversy. From my point of view, this report has generated a much-needed conversation. To what extent are social networks beneficial/harmful?
How should we educate to enhance the positive?
What is a marketing strategy and what is it for?: 2016 article that is ranked in the blog's top 5 globally. In it I define marketing strategy, differentiate it from tactics and also provide a practical example and links to further information.Once we have gone through the process of defining and implementing the purpose, we have aligned the soul of the company with its market, we are providing value beyond our products, we have connected with our audience. Now we are ready to take the next step.
3. Turn our company into a regenerative brand
The next step is not just about adding value, but about trying to solve a specific problem (it is not just about being sustainable, but about repairing part of the damage), and the ideal way to define this approach within a company is by starting from the previous step and aligning it with the brand purpose. In this way, we will close the full circle and this regeneration of society will become part of the company's reason for being. This will allow us to make it part of the company's culture.