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Once the stage of analyzing keywords for promotion is completed, the stage of writing content begins.

It is important to understand that it is impossible to promote a site using one keyword. At the same time, the specific number that is optimal for promotion is also not specified anywhere. A large number of keys is required, but, for example, a thousand is too much.

For a small company, a couple of hundred keywords will be enough, but there is no need to immediately create landing pages for each of them. In CMS content management systems (Content Management System) like Joomla or WordPress, content is entered gradually. That is, it makes sense to first prioritize keywords in promotion, and first of all create articles for the most important of them.

Ideally, the site's keywords are analyzed, then an informative table is made, and target pages are created for each request. The result would be a competent site structure with daily updated content. The web resource would be promoted higher and higher in search engines every day. But this is an ideal situation, and reality is arranged differently.

The analysis of the site's keywords may not be so global and high-quality; articles are written not only as part of promotion, but also on topical issues of interest to the user or simply at the behest of the soul.

But all these factors should not stop. Material created outside the promotion strategy can also be ranked. It can really be used, for example, for part of a request from the list of keywords. Tools like GoogleTrends will help you choose a request for promoting unplanned material.

There is no point in writing all materials within the framework of one strategy. Viral, or viral content, which is distributed on the Internet at high speed, will also contribute to the promotion of the web resource.

The focus of a long-term strategy is usually on betting email list long-tail keywords. Long-tail keywords are usually more specific and longer than popular keywords. They are also called main keywords.

Low-frequency words most accurately define the promoted product. They bring little traffic, but the conversion rate is high.

Developing a competent SEO strategy begins with analyzing keywords, which will result in a list of them. Then comes the most labor-intensive stage – writing content. Materials are written for each keyword from the list. The work is difficult, but the result in promotion will be tangible.


What should ideal B2B marketing be like?

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Informational queries: how to select and how to distinguish from other queries

Types of keyword occurrences
It is not enough to simply select keywords, they must be correctly entered into the text of the article. There are several options for their entry, used when creating SEO texts. Each of these methods has its own purpose, according to which they are used.

Let's look at the options for entering keywords using the phrase "Installation of double-glazed windows" as an example :

Exact match

In this case, the keywords must be entered into the text unchanged. The phrase is included in the article without declension, case change, number, etc. It is important that it reads harmoniously. Exact inclusions of key phrases are important for the relevance of SEO texts.

An example of an exact match: "Installation of double-glazed windows in Moscow in 1 day" . The search engine algorithm, when placing an article in a particular position in the search results, analyzes the accuracy of the match of keywords that are in the text and that are requested by users.