PPC can be easily measured and tracked

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Ad scheduling allows you to adjust bids (or even stop them) based on the time of day, and create a custom ad schedule so you don't waste money on clicks that don't convert.

For example, it's common for many marketers to turn off ads overnight.

Campaign budget
You can set your campaign's daily budget based on how much you want to spend.

Be aware that Google Ads can, and will, exceed your daily budget by up to twice, but never more than your monthly limit.

Google makes it clear :

While your campaign spend may vary, you'll never pay more than:
- your daily spending limit (twice your average daily germany telegram number database budget for most campaigns) for any given day;
- your monthly spending limit (30.4 times your average daily budget for most campaigns) for any given month.

Ad Extensions
Ad extensions allow you to add more information to your ads and take up more screen real estate. They help you enhance a standard search ad to encourage a user to click on it, but also to stand out and show that your result is the most relevant to a query.

A click on an ad extension costs the same as a click on the main ad.

ad extension
You may have noticed that some ads in SERPs are enriched with links to the site, call texts, phone numbers and reviews: these are ad extensions.