How chatbots work in artificial intelligence

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A good UX means that users will stay longer on your website, that they will interact easily with your application because it is useful, functional and pleasant. This will allow you to boost conversions and increase customer loyalty. Conversely, nearly 80% of users are likely to leave a website that is not optimized (Entrepreneur Europe, 2018) .

Today, customers expect their interactions with companies to be simple, immediate, and above all, personalized. A well-designed UX design can help meet these expectations and delight customers. And to design a israel telegram number database good UX, you need to know your users well, be able to interpret their behavior, and anticipate what they will do.

This is where artificial intelligence comes into play. Thanks to deep learning, machine learning , predictive and prescriptive analysis, it is possible to improve the UX.

Using these intelligent systems allows companies to collect and process information about users of websites or applications and apply modifications to them in order to optimize them for future interactions.

This is why, in France, the use of AI was considered useful by companies to predict behavior (61%), to segment customers in order to personalize marketing messages (50%), to manage the customer database as well as to model purchasing behavior (46% in both cases).