Have a word count in mind

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What to include
Order in which to include it
Layout of the press release
Want to see what a typical press release looks like? Download our FREE press release template .

Tip: Consider saving a branded press release template in PDF format with your contact information and company details so you can work from it every time you write a press release.

If you’re still unsure about what to include, take some time to lithuania telegram number database read some press releases from others in your industry. For example, look at how Crytex covers the topic of its video games and creates buzz among enthusiasts, or how Skoda used the World Rally Championship to build its brand.

3.
Most press releases are between 300 and 600 words .

There's no real right or wrong answer to the question of how long a press release should be, but generally speaking, it's best to keep it as short as possible.
Some smaller news outlets share press releases in near-unabridged form. Larger publications tend not to do so. So keep your press release short and simple.
If you have a lot to say, indicate that you remain available for interviews and wait for interested journalists to follow up.
4. Integrate useful and timely statistics
Studies and statistics are incredibly useful tools to include in news releases.

They make your headlines compelling and eye-catching. As a reader, you may have noticed how statistics are common in headlines . By providing relevant, accurate, and interesting statistics, you simply give journalists the opportunity to use these numbers when writing about your product or service.