We display clear error notifications

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We display clear error notifications

As a rule, there is only one notification about errors in filling out the form and it is located at the beginning. As a result, the user searches for their errors in all fields. A more modern and convenient solution is to immediately display notifications about errors opposite the corresponding fields before sending the form (i.e., without reloading the page). For example, if the client forgot to indicate the phone number in a mandatory field, it should be highlighted in red, and the form should scroll to this place itself. Then the person will immediately understand what needs to be corrected - without long searches and scrolling through the entire form.

We correctly validate the entered information
Often, a client needs to add a note (“call after 20:00”) or specify an extension number to the contact phone number, write it down in a convenient format (for example, (044)025-18-66). If the direct moving leads email list input mask is strictly set in the form field, this will not be possible. As a result, the company will lose customers, since some can only be reached with an extension, and some turn off their phone altogether, and they cannot be reached before 20:00. If you want to improve the usability of the order page, do not use such strict options.

On the other hand, sometimes strict validation is really necessary. For example, an error in the e-mail during registration will not allow the user to log in later (he will not even receive a notification with a password).

We move the key fields to the beginning
There should not be too many fields, as mentioned above. At the same time, different fields have different levels of importance for the client. The most important ones are the payment option and delivery, they should be placed at the very beginning of the form. Then - the customer's contacts, his comment. After that - everything else. Then you can be sure that the client will not miss a mandatory field if he gets tired of filling out the form, and he will be able to place an order on the first try.

Calls for secondary actions – creating an account, subscribing to news – come at the very end. When making a purchase, the main thing is that the order is placed and paid for.

Even if the client has not provided their e-mail, and you want to send them newsletters, you can cheat: include a promo code in the parcel with an attractive discount on the next purchase, provided that they register on the site. This is a completely honest and reliable way to replenish the contact base, strengthening the trust of clients (after all, at the time of registration, they already have experience of successful cooperation with the company).