Layout and design

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When creating and launching a new website, great attention should be paid to design and layout. Remember that the resource should look good not only on a computer. A mandatory condition is adaptation for work on smartphones and tablets.

The site opens in all the most popular browsers (Internet Explorer, Google Chrome, Mozilla Firefox, Yandex Browser, Opera, etc.).

You can log in from any type of device (computer, tablet, smartphone).

Checking CSS/HTML validation. Correct esinc email list code affects the relevance of the site.

Optimized scripts on each page. This will allow data to load faster.

Optimization of graphics. All images are of the correct size, weight, high quality and fit correctly into the text, have prescribed attributes.

The site icon (Favicon) is displayed and positioned correctly.

Checklist for Launching a New Website

Ensuring security

Remember about the security of the site. Before launching it, take care of its protection from malware and possible data loss.

Checking the operation of a script or other special service that is used to test access to the site 24/7.

A mandatory backup of the final version of the site, which will become the starting point. You will return to it if you make mistakes during editing and adding additions.

As you fill your site with content, periodically create and store a backup archive with copies of all pages.

Use complex passwords that protect the resource from hacker attacks.

Store all passwords and accounts in a secure database.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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Content

All website content (text, graphics, audio and video recordings) must be of high quality and look good.

Check your literacy. No spelling, punctuation or other errors are allowed.

Format your content correctly. For better perception, the text should be divided into paragraphs. Add headings and lists.

Don't forget to include your contact information so that you can be found without additional searching.

Don't use content "placeholders" (aka "fish" or "lorem ipsum"). Don't publish nonsense text on unfinished pages that don't carry any semantic load. This distracts users from the essential information and irritates them.

Monitor the quality of graphics. They should be displayed correctly on any device.

The same goes for video materials. Poor quality is unacceptable. The content is played on both a PC and a smartphone.

Choose the right format and appropriate quality of the audio recordings you post.

Remember about copyright. Specify copyright, use quotation if you use other people's images, fonts, etc.

SEO

SEO

It's not just about launching a new website. To get people to your website, you need to optimize it.

The uniqueness of the page meta title (Title), its inclusion in key queries. Do not use more than 70 characters in the title. At the same time, try to ensure that it carries informational, advertising and search semantic loads.

Uniqueness of the meta description (Description). This also affects the increase of the site's value in search engines. Counting "keys", there should be less than 156 characters here.

Key words correspond to the meaning of the text. This also affects ranking.

Prescribing metadata for each page (title, images, hyperlinks, descriptions). For RSS channels and social networks, they have the correct appearance.

The writing of metadata must not contain grammatical or spelling errors.

All images are assigned an Alt attribute - a short description of the image for reading by search bots.

Create an XML sitemap file and send it to bots to speed up indexing.

URLs reflect the information architecture of the site in a strict sequence. For search engine optimization, the best option is to use CHPU (human-readable URL).

Correct use of HTML markup elements that relate to indexing (tag <noindex>, attribute rel="nofollow").