Factors Affecting Website Authority

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BrowseRank is an algorithm from Microsoft that takes into account the site's link connections, but is more resistant to cheating. It only takes into account the links that people click on, thus showing the importance of the link.

Also, the user's time on the document is taken into account. It turns out that the presence of a simple link ceases to play a role, now users vote for the quality of the site with their choice.

This weeds out cheap links that are easy to fishing and forestry email list get, buy or post. In addition, SEO links usually look unnatural and no one follows them, especially if they are in an off-topic article.

You might say that you can use bots or hire performers to follow links, but motivated traffic is easily tracked by behavior. A person performing tasks will do it not only for you, but also for other companies in a variety of topics and regions. He is very different from a person who solves a certain problem and returns to his business.


What factors influence the authority of a website?

Website traffic
Website traffic is easy to determine for a person, but what about bots? It is known that search engines track clicks from some search pages, they can also track this indicator from statistics (Analytics for Google, Direct for Yandex, etc.), from FeedBurner and the installed toolbar.

Search engines track for traffic:

Quantity - How many people visit the site?

Growth - Is your traffic growing naturally?

Consistency - Has your traffic grown from zero to a thousand visitors per day and then dropped again for unknown reasons?

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

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Search engines know their stuff, and even if they give a site undeserved trust, they can get good feedback from user behavior for certain search results. Another clue for them can be branded searches - if a lot of people are searching for your brand, then it's probably a good signal. This explains why the official website of this car brand appears when searching for BMW.

Link factors
Probably the most important factor for building trust will be links. Imagine that Google has a recommended list of trusted resources. If you are not in this category of sites yet, then links from such resources will give a good boost to positions.

The first element is the most trusted sites, which are selected manually, they have 0% spam, but if you look at what they link to, then at the next level we will already notice 0.01% spam, etc. Sites that are next to each other are neighbors, and the closer you are to the initial level, the more trust will be transferred to your site.