Prepare useful and interesting content

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Knowing for whom and what texts you need to write, and having a relevance map at hand to optimize the site according to it, creating content is much easier. So, let's get to work! Determine the scale of your content needs: how much material is needed in general. A small site that has just started to get going, and public pages on VKontakte will not require very many texts. Be that as it may, it is difficult for one person to prepare everything on their own, so if you strive to create useful and high-quality content, contact:

Copywriter – an author who writes custom forex email list text (articles for a website, posts for a blog and social networks). If texts are needed only occasionally, collaborate with a freelancer.

A designer who develops beautiful and modern graphic materials. Successful content marketing requires graphics, diagrams, banners and many other creatives. And if at first you can buy a photo on a stock or take it from a free photo bank, then the further you go, the more complex and serious design tasks you will have to solve.

A marketer is a specialist who will adapt content in such a way that it increases sales and converts into profit.

Videographer , if your content marketing includes video format. There is a point of view that video will soon replace text, pictures and other traditional formats.

A content manager who will coordinate the efforts of all the above-mentioned specialists, create a content plan, publish posts and do analytics.

Quite a list of employees, isn't it? And they will all require payment for their work. However, the costs of content marketing will pay for themselves many times over. In extreme cases, some functions can be performed independently or delegated to the company's full-time employees.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Now about the requirements for the content itself:

Frequency . If you post irregularly, your subscribers will soon forget about you. In the VKontakte news feed, those who post more often than others come out on top. Search engines are more favorable to sites that are constantly updated (the frequency of updates is also tracked).

Usefulness . Secondary information that does not bring anything new is unlikely to attract anyone. Focus on the specific “pains” and needs of your subscribers.

Engaging . It's important how the information is presented: you can't do useful content marketing with boring texts and mediocre videos.

High quality . Content must be clear and aesthetically pleasing. Texts that are difficult to wade through, videos from a weak smartphone camera or an ugly banner will not promote your brand, but will only spoil its image.

Uniqueness . It's not even about plagiarism (search engine algorithms are not as strict in this regard as they used to be), but about the novelty of the information. Rewriting several articles that have been read to pieces will not convince the reader that he should prefer your content.